Achievements
Good marketing makes the company look smart. Great marketing makes the customer feel smart. - Joe Chernov
See below for career highlights
01
Proven Results
Having a career that has spanned across a variety of industries and organizational structures, I am able to apply a solutions-oriented, dynamic approach to both leadership and project management. This ability allows me to power successful teams that drive results like:
​
Brand Strategy
02
While at Smitty's Entertainment Group, I played a pivotal role in developing the new brand identity for a cutting-edge entertainment center, GameLAB. From conducting market research, developing the brand strategy and visual concept designs, I am proud to have been a part of this brand from conception to launch. Despite pandemic challenges that wreaked havoc on the hospitality industry, GameLAB has not only sustained, but thrived with two additional locations opening doors in 2022 and 2023.
.png)
03
Leadership Focused Keynote Speaker &
Board Member
.png)
With a servant leadership, player/coach approach, I foster collaborative environments where everyone feels they are making positive contributions and experiencing professional growth. Due to my successful ability to scale both brands and teams, I have served as judge for events such as USM's Annual Business Analytics and Digital Marketing Competition and have been featured on a variety of expert panels. I am well practiced in creating and presenting seminars, trainings, and sales presentations. I am also involved on a community level, as I sit on the board of directors for a local chapter of the Association for Supply Chain Management and am chairwoman of a local Women's Network group.
04
Content Creation
From crafting visual content to copywriting blogs, I am an expert practitioner in curating impactful content. With an appreciation for the analytical and a flair for creative, I'm able to design content that both engages and converts targeted audiences.
​
Interested in seeing some creative works?
Check out my gallery by clicking below.
05
SEO, SEM + Paid Ads
I am experienced in strategic keyword placement and running paid campaigns across many different industries with volatile markets and diversified product/offering portfolios. Through a combination of SEO + SEM strategies, I have helped businesses drastically increase their click through rates and achieve top SERP placement across both Search and Display Networks.