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Resume

Snapshot

Creative marketing expert with 15+ years experience across multiple industries and verticals. Possesses a knack for crafting brand stories with a proven track record of spearheading growth, implementing innovative strategies, and orchestrating successful marketing campaigns. Strong leader with a commitment to fostering cross-functional collaboration and leveraging technology to optimize marketing efforts. 

Experience

Director of Marketing
June 2024 - Present

The Labrie Group // Portsmouth, NH

  • Lead multi-channel marketing strategy across Jimmy’s Jazz & Blues
    Club, Riverhouse, Waterview Grill, Atlantic Grill, and The Gallery at
    Jimmy’s, driving ticket sales, private event bookings, and restaurant
    revenue

  • Manage and mentor a cross-functional team, overseeing digital
    strategy, content creation, branding, and paid media to ensure
    cohesive brand positioning and maximum engagement

  • Successfully transitioned Jimmy’s Jazz & Blues Club’s marketing inhouse,
    implementing data-driven audience segmentation, CRM
    automation, and conversion-optimized ad campaigns

  • Launched and branded The Gallery at Jimmy’s, establishing it as a
    high-end art gallery and nightlife destination

  • Oversee SEO, SEM, programmatic advertising, influencer
    partnerships, and loyalty programs, optimizing customer acquisition,
    retention, and engagement

  • Drive lead generation for private and corporate events, leveraging
    CRM integrations, targeted ad campaigns, and email automation

  • Analyze KPIs including ROAS, CAC, audience growth, and ticket
    sales velocity to continuously refine marketing strategies

  • Develop strategic partnerships with tourism boards, media outlets,
    and influencers to expand brand visibility

  • Leverage data and insights to develop promotions that convert

Marketing Manager
2023 - Present

Sprague Operating Resources, LLC // Portsmouth, NH

  • Led promotional efforts for product launch of northeastern United States’ first ever retail-ready Renewable Diesel

  • Promoted and launched self-serve Sprague Store interface, a promotional portal for our growing sales team

  • Champion cross-functional collaboration, fostering synergy with other department leaders for effective project execution

  • Mentor team, establish timelines, and lead projects to meet key achievements based on business needs

  • Lead collaborative efforts to establish streamlined company-wide internal processes, improve efficiencies in ways of working using technology

  • Develop impactful brand strategies for new products and emerging brands, facilitating market penetration

  • Orchestrate omni-channel campaigns with compelling copywriting, engaging visuals, and strategic deployment

  • Drive digitization and automation of sales and marketing funnel, optimizing processes with CRM platforms and AI technologies

  • Actively reinforce Sprague's standing as an energy innovator amid negative public perception of energy sector

  • Pioneer transformative culture changes as Chairwoman of the Women’s Network Committee

Director of Marketing & Business Development
2019 - 2023

CrossCountry Mortgage, LLC  //  The Koutsos Team  //  Danvers, MA - REMOTE

  • Secured over 1,200 new accounts for the affinity partnership program

  • Maintained marketing playbook and product catalog, executed effective campaigns through A/B testing

  • Implemented effective multi-channel distribution strategies involving multiple customer personas

  • Facilitated milestone meetings with key stakeholders, employing strategies for effective and strategic meeting management

  • Designed written content distributed through multi-funnel CRM programs

  • Identified and evaluated digital advertising data in relation to SEO/SEM and other KPIs

  • Crafted compelling content and marketing presentations and confidently presented them to potential clients, investors, local organizations, business partners and other key stakeholders

  • Directed all advertising including but not limited to events, fundraisers, digital, social, print, radio, TV, and OTT

  • Reviewed all marketing collateral to ensure compliance as pertains to municipal, state and federal guidelines

Director of Marketing & Sales
2016 - 2019 

Smitty's Entertainment Group // Maine & New Hampshire Territories -  HYBRID/REMOTE

  • Developed strategic brand strategies resulting in 300% increase in theater event sales accompanied by 25% increase in general ticket revenue

  • Carefully crafted and successfully launched the new family entertainment brand identity, GameLAB

  • Developed marketing budgets and forecasts based on film consumer personas and projected industry revenue

  • Managed all digital assets such as WordPress website, social media, ticketing system, CRM and loyalty programs

  • Booked films, coordinated schedules in compliance with all company contracts

  • Developed strategic marketing initiatives, customer-centric promotions, red carpet premiere events

Web & Technology Team Lead
2015 - 2016  

Cafe Services, Inc / Glendale Dining / Fresh Picks // New England Territories

  • Launched company-wide training program, led training conferences for 500+ employees

  • Managed O365 Admin Portal, intranet, internal resources library and communications program

  • Maintained company websites, blogs and articles, social media pages, and marketing asset library

  • Designed creative materials, executed internal and external facing marketing campaigns

  • Solidified new partnerships by fostering relationships with local businesses and community decision makers

Product Marketing Coordinator
2014 - 2015  

Connection I.T. Solutions, Microsoft // Merrimack, NH

  • Supported administrative and systemic marketing efforts for products of a highly matrixed organization

  • Team collectively generated $1B revenue in SMB sector, 2014

  • Managed million-dollar quarterly advertising budget in alignment with sales initiatives

  • Audited marketing materials to ensure compliance with Microsoft licensing requirements

  • Designed website content, digital communications, and published materials for internal and external distribution

  • Coordinated/attended tradeshows, collaborated on highly visible NFL partnered events

Education

Lasell College

Auburndale, MA 

2008-2012

Bachelor of Science, Marketing

Presidential Scholar

Honors Program Member

Magna Cum Laude

When I attended Lasell University (formerly Lasell College), I was enrolled in the Presidential Honors Program. In order for a student to gain access to this program, they must complete extra credit hour requirements in addition to volunteer activities, all while maintaining a GPA of 3.8 or higher. I was awarded this designation every semester throughout my college career.

Internships & Additional Experience

During my time as a student, I completed a Marketing & Sales Internship at the Motorsport Lab as well as worked for the Massachusetts Breast Cancer Coalition as a Special Events & Outreach Coordinator.

Professional Skills

  • A/B Testing  

  • Adobe

  • Agile & Scrum Methodology

  • Applications of Artificial Intelligence

  • Brand Identity and Brand Development

  • Business Development      

  • Canva

  • Change Management 

  • Copywriting 

  • CRM

  • Email Marketing

  • Excel

  • Google Ads   

  • Google Tag Manager   

  • Graphic Design

  • HubSpot

  • Keynote

  • Keynote Speaker

  • Leadership    

  • Marketing Automation Software  

  • Marketing Strategy

  • Microsoft Office

  • Multi-Channel Marketing  

  • Nerd & Cinephile

  • Non- Profit Experience

  • Personnel Management      

  • Planning Budgeting & Forecasting

  • Presentations    

  • Project Management

  • Salesforce Cloud   

  • SEM  

  • SEMRush 

  • SEO

  • Smartsheet    

  • Social Media Management

  • Strong Communicator

  • Team Player 

  • Tech Savvy 

  • Video

  • Voiceover Artist

  • Word

  • WordPress

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